eiedma grew up as a musician in the Lithuanian punk scene, so although it was supposed to be a pop project, it still turned out to be quite cynical and aggressive at times. Electro pop beats and guitars, noisy synths and brass instruments, vocals going from pop melodies, to rapping, and then to screaming – all of this creates the character of this project: eiedma is loud, whiny and eccentric, she’s in your face and isn’t afraid to take up her space.